Miloš Lazić is an online coach and mentor from Serbia, founder of the Mindful Living brand, with over 10 years of experience in the fitness industry. Through his personalized 12-week mentorship program, he helps busy individuals and recreational athletes lose weight sustainably, increase energy, and build confidence — without starvation or exhausting diets.
Requirement
Our task was to create a complete visual identity and website. The project included logo design and website development — from structure and design to user experience. The goal was to build a recognizable brand that inspires trust, clearly highlights the benefits and structure of the mentorship program, and enables an easy sign-up process directly through the website.
Summary
- Logo design
- Web design
- Responsiveness
Logo showcase
As part of the project, we created a logo based on a stylized combination of the initials L and M. This type of logo gives the brand a recognizable and modern visual identity that is easily applied across different formats, from digital communication to social media profile images. For the logo, we chose turquoise-green as the dominant color, symbolizing energy, vitality, and freshness.
The website is designed to immediately convey the key message: losing weight doesn’t have to be difficult or complicated. Its structure naturally guides visitors through the problem they identify with, the solution Miloš offers, showcases concrete results from his clients, and ultimately leads them to a clear call-to-action — signing up for the program.
The central section of the website details everything a client receives in the 12-week mentorship: customized training with video tutorials, an adaptive meal plan updated weekly, direct support via Viber and WhatsApp, an interactive table for flexible meal tracking, as well as a range of bonus materials including PDF guides and access to an exclusive support group.
Special attention is given to showcasing results — through before/after photos and real client stories — to build credibility and motivate visitors to take the first step. A sign-up form is integrated into the website, with a clearly defined process from completing the questionnaire to confirming a spot. The site is fully responsive and displays equally well on desktops, tablets, and mobile devices.
The visual style of the website is based on a dark anthracite background, combined with striking turquoise-green accents, in line with the Mindful Living brand identity. Typography and content layout are carefully designed to ensure high readability and encourage conversions.