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business people

SME and Copywriting – what is the tale behind?

14 March 2019

In our series of posts dedicated to SME owners and entrepreneurs, we’ve mentioned that Google My Business displays ratings and reviews on company profiles, so businesses need to pay more attention onto their online profile and reputation...

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3 Tips on How to Improve Your Google Search Rankings

28 February 2019

Marketing leaders need to pay close attention to the quality of their organization’s local listings. A great percent of all internet searches take place through Google – so, if we already know this, it’s crucial for your business to have a strong presence on the platform...

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business-people-success

What a good Sales Funnel Means for Your Business

13 February 2019

As we already know, online promotion and advertising opportunities today are enormous. The Internet has been open for new and creative ideas since day one.

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Digital marketing training – with Facebook...

17 January 2019

On Monday and Tuesday, December 24 and 25, we introduced our digital marketing course to a group of high school students in Nis. On this occasion, students learned more about the very concept of digital marketing...

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google-medic-update

Google Medic Update – Website Designed for Searcher’s Intent

11 January 2019

Remember that one thing we love about the Internet? Fast, available and complete information about any given thing in the World, within a click away?

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Harnessing your brand message to write even better content

05 October 2018

Branding, as a process usually means constantly adapting to current trends and market needs, always anticipating and adapting to the next “IT” or “must have” things in business.

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Harnessing your brand message to write even better content
small and medium enterprises

Small and Medium-sized Enterprises

17 August 2018

Opportunities for online promotion and advertising are enormous. The Internet is by default open for new and creative ideas: from the very type and techniques of website design to the creation of complete brands. With the development of the Internet, brands, individuals or businesses that are investing serious money have become increasingly important.

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Digital Marketing Strategy and Tactics

13 August 2018

Many digital marketers had that one client who kept obsessing over every new tactic that sparked his interest. This is a tough one because this usually means he would never be really able to stick with anything long enough to produce results.

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marketing strategy
unsure woman

Come Again – Why do I Need a Website?

08 August 2018

While starting your new business and putting all big and small details in line, you must have heard a thing or two about having your own website. You never had the time to think it through, but it is that important, so it keeps coming back.

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Landing Pages for Newbies

19 July 2018

Not while ago, we had a visit - Zoran Martinov from the "Cap for Handicap", so we had the opportunity to talk about the activities of his organization and future plans, as well as in general about the situation of persons with disabilities in Serbia and the region.

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cap for handicap visiting paprikart

Cap for Handicap visiting PaprikArt

07 July 2018

Not while ago, we had a visit - Zoran Martinov from the "Cap for Handicap", so we had the opportunity to talk about the activities of his organization and future plans, as well as in general about the situation of persons with disabilities in Serbia and the region.

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Choosing domains and website development

11 June 2018

We are constantly getting questions about which domains are most popular, i.e. which are the best at “that” moment. What extension should they have and does it affect the price? We always have a small introduction - everything matters, but we always start from here: do not save on hosting, domain, always be with the crème de la crème.

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business card paprikart

Branding - best strategy

07 June 2018

Many times so far, we have seen the concepts of marketing and branding are being treated as equal. Today, in fact, marketing experts believe that it is branding, that is, building and branding is the most important part of marketing.

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HTTPS for more secure internet

28 May 2018

For the past few years, we have seen Google sending clear messages through their blog and Google Search Console to switch from HTTP and implement the HTTPS encryption. It was their share in pushing to more secure browsing.

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https for more secure internet
how to sell products in 2018

How to sell products in 2018?

10 April 2018

After a few golden years and even decades, footwear, clothing and fashion accessories stores, as well as large department stores in the world (primarily in the US) have been experiencing a significant decline in revenues for the first time this year.

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E-commerce in Serbia - from Golgotha to Freedom

23 March 2018

The accelerated development of the Internet following the increasing number of users of the global network brought an unimaginable opportunity to run private businesses based on innovations, good ideas and a large number of users, with inevitable interaction and constant improvement of the service.

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e-commerce in serbia

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