So, you have a website where you post some content and are looking for the best ranking because your content is terrific. However, the issue is that you are not getting the ranking you need. The images on your website can be the issue. Here we will be showing you how you can optimize your website the smart way.
A good image is worth more than a thousand words for the audience, and it holds a lot of value for the Google SEO algorithms as well. So, here is how you can smartly optimize your website images.
You need to start with finding the right image
The first thing you need to look for is an image. Here, we are not talking about any random image to fill in the space. Instead, you need something relevant to the topic as well as high in quality. Moreover, it would help if you had something original. So, if you are using someone else’s photos, you need to take permission or provide the owner’s information.
Setting the image up for your website:
Once you get the image that you are looking to post on your website, there are many things that you are going to set up. Here are the step-by-step things that you need to do.
Naming convention
First, you are going to name the image according to the image SEO requirements. In this way, Google will know that this image is relevant to your content. So, it would help if you used a proper file name, and it is best practice to use your keyword for the purpose.
File format and file size
Now you need to decide what file format you need. There are different image file types, and each has other uses.
PNG is better if you are looking to keep things transparent. JPEG is remarkable for showing quality. SVG works excellent when you are looking to freely resize the image without losing a lot of quality. Lastly, WebP is the file type that deals with high-quality results with the files which are smaller in size.
So, set the file type for your images accordingly.
Scaling the images for SEO
Speed matters the most for SEO, and your images must load faster, just like your website. Posting wrongly scaled images can increase the loading times for both the image and page. So, it is the best choice to always scale images before posting as it will decrease the loading time.
Using responsive images to work on different devices will be excellent if your traffic majorly comes from mobile devices.
Adding an image to your website is not that simple of a task
Now that you are done with setting the image, it is the point where you will post the image.
Managing the front end
In the front end, you need to post the images with the proper captions. So, the photos will become more informative instead of being misleading.
Improvising the back end
When it comes to the backend, you need to start with providing the correct “alt text” and the “title text.” These help in getting better SEO results.
Structured data
Adding structured data for the images helps show your image in image search, which can be a great way of improving traffic for your website.
OpenGraph and Twitter cards
If you are using SEO the right way, using such things will ensure that your images are always shared when you share your website on any platform.
Use the “Blur Up” technique and Lazy Loading Method to make the loading process efficient.
The “Blur Up” technique is where you load a lower-quality image first. Although a blur image loads first, it makes readers feel that the process is going fast. Another technique that you can use is the Lazy Load technique, where you can make the top of the browser load first, and every part will load as the page is scrolled through. It gives an illusion of the web page and all the images loading very quickly.
Conclusion
Whether you are writing unique or dull content, posting an image can make the whole thing very attractive. However, posting the photos right away is not the best thing as you need to optimize the picture to help your website get better SEO results. You can follow all the tips and tricks mentioned above to get excellent SEO results from your website images.
