Creating a website – one step to a successful business
We all strive for remarkable business success, leadership in the industry and strong dominance over competition. At the moment, if we want to turn these things into reality, we have to keep in mind a few things. One of these things, if not the most important one, is being present on the Internet. Creating a website is the birth of a new strategy that will keep your business alive. No matter if it is big or small, it will make your business develop and grow. Yes, you read that right.
Why do you need a website?
Take a break for a moment and think about what you googled for in the past years or even days. Is it information, services or a specific product? Have you bought anything, read reviews or looked for the price of something? You surely have.
And now think about your business, your company or even your idea that is still in your head or in your notes. Where can your future clients, users or customers find you? Are you completely sure they will knock on your door and ask about the service, or look for you on the Internet, which is what 80% of the potential clients do. What will happen if Google can’t find you because you aren’t there?
Online presence is a must, no matter what you do
There isn’t a person who hasn’t looked for information about the product before buying it. And it doesn’t have to be a pricy one. The statistics are in favor of web search and mobile phones support the entire business even more. What you have in your hands is not only a communication device but also your personal assistant is decision making. Being online is simply a must have in the previous decade.
Now you understand why you need a website, but we still have to clarify some things. You don’t want the cheapest one or to use free website builders. We will tell you why that isn’t a good idea no matter how good it sounds.
Cheap website development or free websites
Although we unconsciously fall for offers that are just a marketing ploy, the ones including phrases like “discount”, “cheap”, “free”, “lowest price”, “today only exclusive”, “only 99.99”, there is a strong reason why such and similar offers shouldn’t be taken into consideration when creating a website.
While looking for a website agency you have probably come across super cheap offers and prices. It may be difficult to resist such offers but bear in mind that cheap means expensive in the long run. Cheap websites are cheap for a reason. People who create them are usually unaware of the consequences of their work. Below, we explain what you get with a cheap website.
What you get with cheap website development
Bad design
A cheap website is usually made in a template that is generally applicable and which you have most likely seen somewhere. In addition to the fact that the “shop window” of your business will not be good and by no means unique, it will also work poorly. It’s not only about the design, but also about optimization, hosting, user experience, testing and all other steps that won’t be taken properly.
Bad content
Cheap website development won’t provide you with a good content appropriate for your website, image optimization and SEO optimization. In most cases, such agencies resort to the copy-paste option, that is, copying the text and entire content from another site similar to yours. Google is especially wary of misusing other people’s work, which can result in you being penalized or removed from search forever. Do you really want to risk it?
Poor or no search position
A cheap website usually doesn’t even have basic technical SEO optimization. If you look at the individual website optimization prices, you can easily find out that the price does not fit what you have been offered for your website development. If the basic technical SEO costs more than the entire site, it is clear that SEO optimization doesn’t exist.
Short shelf life
Let’s think about the worst case scenario. Imagine your website is malfunctioning or taken down by some chance. Be sure that no one without relevant experience and knowledge will be able to solve the problem. Even if you are presented with some solution, keep in mind that it may be (and usually is) temporary. If after paying for your website you have no technical support, think about whether you will spend your time and nerves on such favorable services.
Who should you hire for website development
Professional agencies dealing with web development and design usually have a team of people responsible for the perfect implementation of every online project. From experience and extensive portfolio to development of their own services, these teams work on their own promotion through your project. Your future website will be a perfectly functional example and recommendation for all future clients.
Unlike serious designers and professionals, there are other options you can find online that are free or almost free. Cheap service, templated design solutions and a lot of accompanying problems are part of the offer the aim of which is to make a fast profit at the expense of quality. Unfortunately, this service over time contributes to jeopardizing the work you are devoted to.
Conclusion
Remember, your website is your best employee performing multiple functions in the company at the same time, continuously and without a break, 24 hours a day, seven days a week. It is in charge of marketing, public relations and sales, but first of all, you. If you pay your best employee the least, expect to get less from them in return.
